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Data Protection Complaints: Your Questions Answered
What is a data protection complaint?
It is a complaint from an individual about how your organisation has handled their personal data. Common examples include marketing they never consented to, a subject access request that was refused or answered late, inaccurate information you will not correct, data kept far longer than needed, or data shared with a third party they did not expect.
Do we legally need a data protection complaints procedure?
Yes. The Data (Use and Access) Act complaints duty came into force on 19 June 2026 and requires organisations to provide a facility for people to make data protection complaints, to acknowledge them and to respond within the prescribed period. Even before that duty, being able to demonstrate accountability under Article 5(2) of the UK GDPR effectively required a documented route.
How long do we have to respond to a data protection complaint?
You must acknowledge the complaint promptly and provide a substantive response within the statutory period set by the legislation. The practical risk is not the length of the window, it is that nobody notices the clock has started. That is why our workflow fixes the trigger point and the owner at the moment a complaint is logged.
What happens if we ignore a complaint?
The individual can escalate to the Information Commissioner’s Office, and a pattern of unanswered complaints is treated as evidence of a systemic accountability failure rather than a one off error. UK GDPR penalties run to the higher of 17.5 million pounds or four per cent of global annual turnover for the upper tier, and since the Data (Use and Access) Act the maximum PECR fine has risen from 500,000 pounds to the same 17.5 million pounds or four per cent, so marketing related complaints now carry materially more risk than they did.
Can a complaint and a subject access request arrive together?
Frequently, and they run on separate clocks. One letter can contain a subject access request, an objection to processing and a complaint about all of it. Our triage process separates the elements at the point of receipt so each one is answered within its own deadline.
Do we have to tell people how to complain to the ICO?
Your complaints information should make clear that the person can go to the ICO if they remain dissatisfied. Being transparent about that route does not increase your risk. Hiding it does, because it looks like obstruction if the complaint is ever reviewed.
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